Bruce Roberts Farm Owner / Manager

Bruce has used Pasture.io for many years having progressed from using his eyeball back in 2005, to a rising plate meter in 2006, One of the firsy C-Dax Pasture Meters in Tasmania in 2009 and Satellite Pasture measurements in 2018.

It's safe to say that Bruce knows a thing or two about measuring pastures and making the most profitable on-farm grazing decisions.

Farming Region:

Flowerdale (NW Tas)

Grazing Platform:

Approx. total 400ha
Milking area 130ha

Farming Type:

Dairy farming

Irrigation:

Centre pivot, solid set, long line lateral, dryland runoff

Growth Month:

October

Measuring device(s):

Cdax pasture meter (now parked)
Remote (satellite) pasture measuring

EVI satellite image

EVI satellite image, which is one of the many indices used used on Bruce's farm.

NDVI satellite image

NDVI satellite image, which is one of the many indices used used on Bruce's farm.

Colour satellite image

Colour satellite image, which is made from the colour channels of blue, red, and green and is one of the many indices used used on Bruce's farm.

Bruce is a dairy farmer from Flowerdale (Tasmania, Australia) who owns and operates an industry leading dairy farm operation that focusses on optimising both animal and pasture performance for high productivity and farm profit. The key component to farming for Bruce is marrying the matrix of economical and sustainable farming practices together with a strong link between positive financial and environmental outcomes with each decision made on farm.

Bruce explains that he finds comfort in remote (satellite) pasture measurements and can see this technology as an advancement in automating on-farm decision making tools.

Watch the video to hear how Bruce is finding success by being a pioneering member of the Pasture.io platform.