Our farming success is due to focusing on how our pastures and animals perform, which is what the Pasture.io platform does best.

Bruce Roberts

Flowerdale, Tasmania
Australia
Bruce Roberts

Bruce Roberts (Farm Owner / Manager)

Bruce has used Pasture.io for many years, progressing from eyeballing pasture in 2005, to a rising plate meter in 2006, one of the first C-Dax Pasture Meters in Tasmania in 2009, and satellite pasture measurements in 2018.

It's safe to say that Bruce knows a thing or two about measuring pastures and making the most profitable on-farm grazing decisions.

Snapshot

DairyFlowerdale (NW Tas)400 ha platform130 ha milkingIrrigatedSatellite readings

Key outcomes

  • Focus on how pastures and animals perform
  • Comfort in satellite pasture measurements
  • Sees this as an advancement in automating on-farm decision-making tools

Farm maps

EVI satellite image used on Bruce Roberts' farm
EVI satellite image, which is one of the many indices used on Bruce's farm.
NDVI satellite image used on Bruce Roberts' farm
NDVI satellite image, which is one of the many indices used on Bruce's farm.
Colour satellite image used on Bruce Roberts' farm
Colour satellite image (blue, red and green channels), which is one of the many indices used on Bruce's farm.
Watch the video to hear how Bruce is finding success by being a pioneering member of the Pasture.io platform.

Customer story

Bruce is a dairy farmer from Flowerdale (Tasmania, Australia) who owns and operates an industry-leading dairy farm operation that focuses on optimising both animal and pasture performance for high productivity and farm profit.

The key component to farming for Bruce is marrying the matrix of economical and sustainable farming practices together with a strong link between positive financial and environmental outcomes with each decision made on farm.

Bruce explains that he finds comfort in remote (satellite) pasture measurements and can see this technology as an advancement in automating on-farm decision-making tools.