Introduction and Purpose

At, our mission is to empower farmers with user-friendly, sustainable pasture management tools that deliver real-time insights and actionable recommendations to maximise land health and productivity. This Code of Conduct is designed to ensure all stakeholders share a mutual understanding of the importance of ethical conduct and sustainable practices, striving to make a positive impact on the world and on each other. The Code aligns with our vision to revolutionise sustainable agriculture through cutting-edge technology, empowering farmers to exceed productivity goals while nurturing the environment for future generations.

Scope and Applicability

This Code of Conduct applies to all stakeholders, including employees, contractors, partners, integrators, customers, and investors. Everyone associated with is expected to adhere to the principles outlined here to maintain a shared standard of ethical conduct.

Core Values and Ethical Principles

Our work is guided by the following core values:

  1. Farmer-Centric Partnership: Partnering with farmers to create solutions that align with their goals and challenges.
  2. Innovative Reliability: Balancing innovation with reliability to offer dependable solutions while adapting to the evolving industry.
  3. Sustainable Impact: Achieving maximum productivity with minimal environmental impact, supporting a thriving ecosystem for generations.
  4. Secure Data Insights: Providing secure, accurate data that enhances productivity while respecting data privacy.
  5. Empowering Collaboration: Fostering a culture where diversity, learning, and ownership lead to impactful outcomes.

Compliance with Laws and Regulations is committed to adhering to all relevant laws and regulations in Australia, including those related to business operations and data privacy. All stakeholders must ensure compliance with applicable laws while engaging with the company.

Workplace Behaviour and Professionalism

We promote a culture of respect, collaboration, and diversity. All stakeholders should contribute to a safe and inclusive workplace, free from discrimination and harassment, fostering an environment where all voices are valued.

Customer Relations and Data Privacy

We are committed to protecting customer data and maintaining trust. The Privacy Policy, which can be found here:, outlines how we collect, use, and safeguard personal information, adhering to strict standards for data protection and security.

Conflicts of Interest

Stakeholders must avoid conflicts of interest that could compromise impartial decision-making. Disclosures should be made if any personal, financial, or other interests could influence business decisions.

Use of Company Resources

All stakeholders must use's resources, including digital assets, responsibly and securely. This includes protecting confidential information and ensuring data is used only for authorised purposes.

Environmental Responsibility

In line with our vision for sustainable agriculture, stakeholders should engage in practices that promote environmental stewardship. This includes supporting initiatives that align with reducing the environmental impact of farming.

Reporting and Whistleblowing

We encourage stakeholders to report any unethical behaviour or violations of the code. Reports can be made confidentially, and we ensure protection for whistleblowers to prevent retaliation.

Disciplinary Actions

Breaches of this Code will result in disciplinary action, following a fair process to ensure accountability while upholding the principle of good faith.

Review and Updates

This Code of Conduct will be reviewed regularly to ensure it remains relevant and effective. Any updates will be communicated to all stakeholders or updated here to maintain alignment with evolving standards and expectations.

Terms of Service

Your understanding of our Terms of Service is important to us. Use of services is also governed by our Terms of Service, which can be found at We strongly encourage you to review our Terms of Service to understand how to comply with our website, applications, integrations, services, products, and anything else affiliated or delivered by

Anti-Corruption Policy

Your understanding of our Anti-Corruption Policy is crucial. We maintain a zero-tolerance approach to corruption and bribery to ensure ethical conduct throughout The policy applies to all stakeholders and aligns with our commitment to transparency and integrity in business practices. Learn more by reviewing our Anti-Corruption Policy at