Get to Know

The Story of

The vision first started in 2006 on a family dairy farm in the picturesque Flowerdale Valley on the North-West Coast of Tasmania.

Ollie, a founder of and a dairy farmer by trade, came to the realisation in 2006 that there was no pasture management platform available that allowed him to fully utilise his pasture measuring data for making the best grazing decisions.

Farmers within the Australian dairy industry were approached to validate this need for such a pasture management application.

Following this, pilot farmers were selected for trialling the early developments based on their different styles of pasture management. The feedback collected from this pilot program enabled the production of a flexible and customisable application to suit many needs.

Since the public release of in early 2016, the platform has undergone continual enhancements with some big developments in mapping and measuring pastures from satellites and drones set to be released soon.

The Team of

You can find us across Australia, we have bases in NSW, SA, TAS, Vic & WA!
Our customers are in Aus, NZ, UK, USA!
Photo of Ollie our in-house dairy farmer on his family dairy farm where the grass is always green
Ollie Roberts | Co-founder & Managing Director

Ollie has a strong background in the Australian dairy industry. Having earned his stripes on his family dairy farm on the NW Coast of Tasmania. His strengths lie in pasture management, ruminant nutrition, and agribusiness. Along with lean startups, Ollie's strengths are supported with a BAgr and an MBA. His passion lies in sustainable agri systems with and This passion gives him drive for improving farm systems with agtech that is on the cutting edge.

Ollie has worked with the University of Tasmania and the University of Sydney. His role at UTas was as a Product Manager, working on the Sense-T mobile pasture prediction tools. At USyd, Ollie's role is as Operations Manager overseeing the robotic dairy operations. He is adept at mixing academia, technology and agriculture. This is further evident with's relationship with the SmartFarm Learning Hub. And further evident by earning the trust of tertiary universities with's management philosophy.

Photo of Rohan our chief data analyst with his daughter
Dr Rohan Sadler | Co-founder & Predictive Analytics Officer

Rohan is a professional statistician with a keen interest in data science, remote sensing, and resource economics. He has a strong background in the agricultural and environmental domains where he has been developing the informatics capacity of organisations to deliver workflow improvement, data governance, analytics and evidence-based evaluation of management effectiveness. His experience is supported by a Bachelor of Science, majoring in Agriculture, and a PhD on remote sensing for environmental monitoring, both completed at the University of Western Australia (UWA). Rohan is currently an adjunct Senior Lecturer with the School of Agriculture and Environment at UWA.

Rohan brings a skill set unlike no other to the team that enhances’s vision and capacity for creating sustainable farming solutions. His technical skills include R, GIS, mathematical modelling and remote sensing. These skills have been applied across key projects in environmental policy and monitoring, pest and fauna management, data management, and asset pricing.

Photo of David, our lead designer behind our management apps
David Nye | Lead Web Designer

David Nye has a wealth of design experience, which he’s developed since playing around with the first version of Adobe Photoshop back in the days when it only had one undo. Since then, David has developed graphical identities for many brands and products across a wide range of industries via all mediums. Graphic design remains at the core of his skillsets that extends his proficiency into disciplines such as video editing, motion graphics and animation, cinematography, and of course web design and UX. David has worked on projects for a number of high profile clients including, but not limited to, Channel Seven, Sony Playstation, Intel, the Department of Education, Austrade, and the EA Sports FIFA brand.

Photo of David, our lead developer behind our farm apps
David Bennett | Lead Web Developer

David Bennett has been developing web applications for over ten years. He’s worked on a number of high-profile websites for clients such as Channel Seven and EA Sports as well as taking the lead in the development of numerous projects for equally important clients that carry less well-known brands. David has an extensive knowledge of backend web platform development, databases, the design of infrastructure, and utilises a range of programming technologies including but not limited to Rails, Java, C++, C, D, Javascript, PostgreSQL.

Photo of Luke, a developer behind our paddock apps
Luke Picciau | Web Developer

Luke is the newest member to the team. Luke’s years of coding experience complement his fast-learning and a quick-thinking to excel in any task at hand. He’s proficient in both front and backend development. Luke supports David Bennett in all areas of the coding process and is a valuable addition to the team.

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