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The Story of

The vision first started in 2006 on Ollie's family dairy farm (Robin Hill) in the Flowerdale Valley on the North-West Coast of Tasmania, Australia.

Ollie, a founder of and a dairy farmer by trade, came to the realisation in 2006 that there was no pasture management platform available that allowed him to fully utilise his pasture measuring data for making the best grazing decisions.

Leading farmers within the Australian dairy industry were approached to validate this need for such a pasture management application.

Following this, pilot farmers were selected for trialling the early developments based on their different styles of pasture management. The feedback collected from this pilot program enabled the production of a flexible and customisable application to suit all farmers’ needs.

Since the public release of in early 2016, the platform has undergone continual enhancements with some big developments in mapping and measuring pastures from satellites and drones set to be released in 2017.

Photo looking across paddocks of green grass and dairy cows at Robin Hill in Flowerdale

Robin Hill dairy farm on the NW Coast of Tasmania.

The Team of

Ollie Roberts | Co-founder & Managing Director

Ollie is strongly connected to the Australian dairy industry having grown up on a dairy farm on the NW Coast of Tasmania. His strengths lie in pasture management, ruminant nutrition, and agribusiness, which are supported by a Bachelor of Agriculture majoring in Business Management completed at the University of Tasmania. He is currently completing an MBA majoring in Agricultural Innovation. His passion for developing sustainable and productive agricultural systems is evident with the advent of both the and management platforms.

Ollie has over 11 years experience measuring pasture and has averaged a farm cover reading every eight days on his family farm since 2006. By measuring farm covers, calculating growth rates and managing grazing rotations, he has significantly increased the farm’s productivity through efficiently increasing pasture utilisation. Robin Hill is now growing above 19 tonnes of dry matter per hectare per year.

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Photo of Ollie our in-house dairy farmer on his family dairy farm where the grass is always green

Ollie on his family dairy farm.

Dr Rohan Sadler | Co-founder & Predictive Analytics Officer

Rohan is a professional statistician with a keen interest in data science, remote sensing, and resource economics. He has a strong background in the agricultural and environmental domains where he has been developing the informatics capacity of organisations to deliver workflow improvement, data governance, analytics and evidence-based evaluation of management effectiveness. His experience is supported by a Bachelor of Science, majoring in Agriculture, and a PhD on remote sensing for environmental monitoring, both completed at the University of Western Australia (UWA). Rohan is currently an adjunct Senior Lecturer with the School of Agriculture and Environment at UWA.

Rohan brings a skill set unlike no other to the team that enhances’s vision and capacity for creating sustainable farming solutions. His technical skills include R, GIS, mathematical modelling and remote sensing. These skills have been applied across key projects in environmental policy and monitoring, pest and fauna management, data management, and asset pricing.

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Photo of Rohan our chief data analyst with his daughter

Rohan with his daughter.

Dr Richard Rawnsley | Project Advisor

Richard’s passion for a sustainable dairy industry is second to none and shines through with his position as the Dairy Centre Leader with the Tasmanian Institute of Agriculture (TIA), University of Tasmania (UTas). Richard was appointed as a research fellow with TIA in 2004 and promoted to Centre Leader in January 2012. Richard has over 130 research outputs (including peer-reviewed publications, book chapters, conference papers, and research and consultancy reports). Richard's years of industry experience are reinforced with a Bachelor of Agricultural Science with Honours, and a PhD, both of which were completed at UTas. He is actively involved with the Dairy industry, sitting on numerous boards, steering groups, and conference committees. Richard is a DairyTas board director and the scientific director of the Australian Dairy Conference (ADC).

Richard has coactive research interests that strongly complement his position with and they include pasture and forage agronomy, dairy farm systems, precision dairy technologies and developing sensing and modelling tools.

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Photo of Richard, our Project Advisor

Richard Rawnsley

David Nye | Lead Web Designer

David Nye has a wealth of design experience, which he’s developed since playing around with the first version of Adobe Photoshop back in the days when it only had one undo. Since then, David has developed graphical identities for many brands and products across a wide range of industries via all mediums. Graphic design remains at the core of his skillsets that extends his proficiency into disciplines such as video editing, motion graphics and animation, cinematography, and of course web design and UX. David has worked on projects for a number of high profile clients including, but not limited to, Channel Seven, Sony Playstation, Intel, the Department of Education, Austrade, and the EA Sports FIFA brand.

Photo of David, our lead designer behind our management apps

David Nye

David Bennett | Lead Web Developer

David Bennett has been developing web applications for over ten years. He’s worked on a number of high-profile websites for clients such as Channel Seven and EA Sports as well as taking the lead in the development of numerous projects for equally important clients that carry less well-known brands. David has an extensive knowledge of backend web platform development, databases, the design of infrastructure, and utilises a range of programming technologies including but not limited to Rails, Java, C++, C, D, Javascript, PostgreSQL.

Photo of David, our lead developer behind our farm apps

David Bennett

Luke Picciau | Web Developer

Luke is the newest member to the team. Luke’s years of coding experience complement his fast-learning and a quick-thinking to excel in any task at hand. He’s proficient in both front and backend development. Luke supports David Bennett in all areas of the coding process and is a valuable addition to the team.

Photo of Luke, a developer behind our paddock apps

Luke Picciau

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