The Pasture.io Story
The Pasture.io vision first started in 2005 on a family dairy farm in the picturesque Flowerdale Valley on the North-West Coast of Tasmania.
Ollie, the founder of Pasture.io and a dairy farmer by trade, came to the realisation in 2005 that there was no pasture management platform available that allowed him to fully utilise his pasture measuring data for making the best grazing decisions.
Farmers within the Australian dairy industry were approached to validate this need for such a pasture management application.
Following this, pilot farmers were selected for trialling the early developments based on their different styles of pasture management. The feedback collected from this pilot program enabled the production of a flexible and customisable application to suit many needs.
Since the public release of Pasture.io in early 2016, the platform has undergone continual enhancements with some big developments in mapping and measuring pastures from satellites. This exciting development is being used by customers today.
Reaching new heights of environmental, social and economic sustainability
Delivering value to farmers is core to our ethos
Pasture.io has been developed on farm under farming conditions
Product Roadmap: Our Past, Present and Future
See where we've come from and where we are going.
You can even click the green plus button to suggest a feature to help shape the future of the product that you want to use.
Under construction: assign paddock feed slots, platform performance report, automated grazing prescriptions.
Planning: record harvesting activity, Pasture.io 2.0, referral generator, pasture growth-rate model, link harvesting to inventory.
In Progress: TracMap Fertiliser integration, native phone app for grazing entries, feed inventory.
Released 2014: Pasture.io
Released 2015: grazing planner, fertilisation activity
Released 2016: add paddock note at grazing, in-app support messenger
Released 2017: SmartFarm learning hub, integrated paddock map, in-app help articles
Released 2018: spraying activity, rain and evaporation report, remote pasture measuring, pasture position repor
Released 2019: planting activity, satellite imagery, 50 Shades of Green blog, Tracmap initial integration.
Released 2020: further Tracmap integration, Satellite Tracking, Daily Grazing Planner, Version 2 Beta
Driving success with our passionate team
Founder & Chief Executive Officer
Ollie has a strong background in the Australian dairy industry. Having earned his stripes on his family dairy farm on the NW Coast of Tasmania. His strengths lie in pasture management, ruminant nutrition, and agribusiness. Along with lean startups, Ollie's strengths are supported with a BAgr and an MBA. His passion lies in sustainable agri systems with Pasture.io Pty Ltd and Milkflow.io. This passion gives him drive for improving farm systems with agtech that is on the cutting edge.
Ollie has worked with the University of Tasmania and the University of Sydney. His role at UTas was working on the Sense-T mobile pasture prediction tools. At USyd he oversaw the robotic dairy operations and 5 support properties. He is adept at mixing academia, technology and agriculture. This is further evident with Pasture.io's relationship with The University of New England's SmartFarm Learning Hub and Central Queensland University's Women in Agriculture projects. And further evident by earning the trust of tertiary universities across Australia with Pasture.io's management philosophy.
Chief Technology Officer
Adam has worked as a freelance or contract software engineer on over a dozen tech startups, helping deliver them kicking and screaming into the world wide web.
Adam can wear many hats, anything from software development, web/application/graphic design, marketing, business strategy and carries a wealth of knowledge of what makes a tech company scale and succeed.
Dr Juan Molfino
Customer Success Manager
Juan has strong expertise in the Dairy Industry ranging from on-farm experience, to research, extension and teaching. Juan holds a degree in Agricultural Engineer and a PhD in Veterinary Science (University of Sydney). Juan has been integral to the FutureDairy Project (USyd), with the project recognised as world-leading in research on pasture-based automatic milking systems (AMS). Prior to USyd Juan gained experienced working in commercial farms in New Zealand and Argentina in both the beef and dairy Industries.
Juan’s primary interest is in developing pasture-based dairy systems to be more sustainable, profitable, and competitive. He strongly believes technology is the way to increase efficiency and profitability in farming systems. With this, Juan’s passion for helping farmers achieve their goals through the uptake of agtech makes him the perfect fit for helping Pasture.io customers to succeed.
Head of Machine Learning
Dr Rohan Sadler
Chief Analytics Officer
Rohan is a professional statistician with a keen interest in data science, remote sensing, and resource economics. He has a strong background in the agricultural and environmental domains where he has been developing the informatics capacity of organisations to deliver workflow improvement, data governance, analytics and evidence-based evaluation of management effectiveness. His experience is supported by a Bachelor of Science, majoring in Agriculture, and a PhD on remote sensing for environmental monitoring, both completed at the University of Western Australia (UWA). Rohan is currently an adjunct Senior Lecturer with the School of Agriculture and Environment at UWA.
Rohan brings a skill set unlike no other to the Pasture.io team that enhances Pasture.io’s vision and capacity for creating sustainable farming solutions. His technical skills include R, GIS, mathematical modelling and remote sensing. These skills have been applied across key projects in environmental policy and monitoring, pest and fauna management, data management, and asset pricing.
DilipSingh Chauhan (DC)
DC is the latest addition to our team and provides complete support to our customers, as well as our Customer Success Team. He comes with a Post Graduation in Management & over 11 years of work experience from a corporate background to working in SaaS startups. DC's smart work philosophy and a quick learning attitude make him excel in developing efficiencies across the business, namely providing value to customers with the development and maintenance of workflow automation from marketing to sales and customer success.
DC lifts the performance of Pasture.io with his intense focus as a Customer Success Team member, first and foremost, helping customers succeed.
Senior GIS Manager
Bronnie has over 15 years of in the field and desktop geographical information systems (GIS) experience. This experience is largely in forestry having worked for both Gunns and Forico in Tasmania and recently the Environmental Protection Authority in Sydney. Bronnie has a fondness working in agriculture with experience working as an environmental consultant while at Macquarrie Franklin. Bronnie's skillset brings an exceptional array of knowledge and tools to Pasture.io spanning agriculture and the environment along with a sound understanding of technology in utilising spatial datasets.
Lead Digital Content Editor
Michelle's enthusiasm for the dairy industry coupled with her experience in writing and editing came together to take on the role of Pasture.io's digital content editor. After completing her bachelor's degree in agriculture at the University of Melbourne, Michelle is now based in Tasmania and involved in the dairy industry on a daily basis. She has several years experience in online writing and editing in Australia and overseas. Her role on the Pasture.io team allows her to contribute towards her passion for improved efficiencies and sustainability in agriculture.
Senior Web Designer
David Nye has a wealth of design experience, which he’s developed since playing around with the first version of Adobe Photoshop back in the days when it only had one undo. Since then, David has developed graphical identities for many brands and products across a wide range of industries via all mediums. Graphic design remains at the core of his skillsets that extends his proficiency into disciplines such as video editing, motion graphics and animation, cinematography, and of course web design and UX. David has worked on projects for a number of high profile clients including, but not limited to, Channel Seven, Sony Playstation, Intel, the Department of Education, Austrade, and the EA Sports FIFA brand.
Luke’s years of coding experience complement his fast-learning and a quick-thinking to excel in any task at hand. He’s proficient in both front and backend development. Luke supports David Bennett in all areas of the coding process and is a valuable addition to the Pasture.io team.