The Pasture.io Pty Ltd (“Pasture.io”) ABN 44 629 889 292 is bound by the Australian Privacy Principles as set out in the Privacy Act 1988 (“Cth”) (“Privacy Act”).
Pasture.io has adopted all principles set forth in the Australian Privacy Principles that govern the collection, use, disclosure, quality, security, access and correction of personal information. ‘Personal information’ means any information or an opinion about an identified individual or an individual who is reasonably identifiable, whether the information is true or not and whether the information or opinion is recorded in a material form or not.
Section 1 - Consent
Data Usage and Third-Party Sharing
Your agreeance includes but is not limited to sharing your data with third-party vendors for the purpose of enhancing our services, as well as using your data to improve our machine learning algorithms. Your use of our services indicates your agreement with the terms of this Policy.
If you do not agree with this Policy, please do not use our services.
Section 2 - Personal Information
Types of Personal Information
Pasture.io collects personal information when we provide our services to you and our every client. Pasture.io usually collects personal information such as your name, address, telephone numbers, email, farm address, farm name and, in some instances, financial information. Pasture.io may also collect other types of personal information which we believe are reasonably necessary to provide our services.
Disclosure and Context
Generally, Pasture.io will tell you why we are collecting information, when we collect it and how we plan to use it or this will be obvious at the time of collection. Pasture.io collects information regarding our employees, our associates/agents and customers of our associates/agents, employees of our clients, business contacts and contractors.
Methods and Sources of Collection
Pasture.io usually collects personal information directly from you although sometimes we may use agents or service providers to do this for us. Pasture.io may also acquire lists from other sources, both from other organizations and from publicly available documents.
Section 3 - Sensitive Information
No Default Collection of Sensitive Data
We do not collect any sensitive information about an individual related to their health, religion, ethnicity, color, cast, creed, etc.
Conditions for Collection of Sensitive Information
We will not collect sensitive information about an individual unless the individual consents to the collection of the information and the information is reasonably necessary for one or more of our functions or activities, or as permitted or required by law.
Use of Sensitive Information for Marketing
We will not use sensitive information collected from an individual for any direct marketing unless you have consented to the use or disclosure of the sensitive information for that purpose. We may use your personal information in genuine outreach to you for example, wishing you a happy birthday.
Methods of Providing Consent
Consent may be provided in writing, verbally, or may be implied through your conduct by interacting with our services.
Section 4 - Use of Information
Purpose of Collecting Personal Information
Pasture.io uses personal information collected from you to provide our services to you, to fulfill administrative functions associated with these services, for example billing, to enter contracts with you or third parties and for direct marketing and client relationship purposes.
Analytics and Service Improvement
Pasture.io may also use personal information for analytics and to improve the quality of our services.
Limitations on Use or Disclosure
We will not use or disclose personal information for a purpose other than:
- A purpose you would reasonably expect.
- A purpose required or permitted by the law; and/or
- A purpose for which we have otherwise sought your consent.
Online Data Collection and IP Address
When you are online and browsing our website, Pasture.io collects information regarding the pages you have visited and/or links you have clicked within our network. Pasture.io also collects information about your computer’s Internet Protocol (IP address) in order to learn about your operating system and browser.
Section 5 - Disclosure of Personal Information
General Principles of Disclosure
Pasture.io does not disclose personal information that it holds about clients or recipients to third parties without their consent, unless permitted under the Privacy Act 1988 (Cth) or otherwise required by law. Pasture.io respects the privacy of users visiting our website and does not share any personally identifiable information with any third parties.
Disclosure to Local or Overseas Agents
Pasture.io may disclose limited personal information to local or overseas agents for the purposes of engaging those agents to aid in Pasture.io's direct marketing and managing client and contact databases. The countries outside of Australia where we are likely to disclose your personal information include the continent of Africa, Canada, China, India, New Zealand, Pakistan, South Africa, countries within South America and the wider Latin America, United Kingdom, United States. Pasture.io will obtain your consent or provide you fair warning if we are to disclose your personal information to an overseas recipient for any other purpose.
Third-Party Non-Disclosure Agreements
Any third party that receives personal information is required to operate under a non-disclosure agreement that mandates the protection of this information. This is outside of the third party integrations to enhance and improve services provided to you as a user.
Section 6 - Use of Aggregated Information
Collection of Non-Personal Information
Pasture.io may collect certain non-personal information to optimise our services including our web pages for your computer (e.g. the identity of your internet browser, the type of operating system you use, your IP address and the domain name of your internet service provider).
Internal Use of Non-Personal Information
Pasture.io may use such non-personal information for internal purposes, including but not limited to improving the content of our sites.
Aggregated Information for Service Improvement and Sharing
Pasture.io may use personally identifiable information in aggregate form to improve our services including our web sites and make them more responsive to the needs of our customers. Pasture.io may also share aggregated, non-personally identifiable information for research or promotional purposes.
Section 7 - Data Integrity
Selective Use of Personal Information
Pasture.io only uses personal information necessary to perform the services requested. Occasionally, clients provide more personal information than is necessary for that purpose (for example, providing us with a name, phone numbers, mobile numbers, street address and email address, when only the name and email address are necessary). In such cases, Pasture.io identifies and utilises the required data. The rest of the data remains secure and unused until it is destroyed or returned to the client, upon request.
Storage and Archiving of Personal Information
Pasture.io only stores personal information when specifically requested to do so by the client, or as part of a standard back-up/archiving process. All archived files are stored in a secure facility.
Section 8 - Data Security
Protection Measures and Restricted Access
Pasture.io utilises reasonable and appropriate protections to ensure that personal information in its care is not misused, interfered with or lost or accessed or modified without proper authorisation. Access to personal information stored on Pasture.io servers is restricted to those employees or contractors who require such access to perform a legitimate business purpose relating to the Services, maintenance, internal security or other related issues. All Pasture.io employees and contractors, as a prerequisite for employment, are required to sign a strict and detailed confidentiality agreement in relation to the personal information that they will have access to.
Data Breach Procedures
In the event of a data security breach, the affected individual/s and Office of the Australian Information Commissioner (OAIC) should be notified. See Data Breach Incident Procedure for information.
Data Destruction and De-identification
When your personal information is no longer needed, and Pasture.io is not required by or under any law or an order of a court or tribunal to retain the information, Pasture.io will take such steps that are reasonable in the circumstances to destroy or de-identify the information.
Section 9 - Data Storage
Server Locations and Australian Privacy Principles
Pasture.io stores data securely on servers based in Australia and Overseas. Where Pasture.io or Pasture.io's agents store data on behalf of Pasture.io, Pasture.io will take steps to ensure that the Australian Privacy Principles will apply to the agents Pasture.io engages. Outside of direct marketing and securely managing contact databases, it is unlikely that Pasture.io will disclose information overseas unless it is at your consent and to a location that you have nominated.
Electronic Communications and Overseas Data
During electronic communications, Pasture.io or our agents may electronically deliver information requested by you to nominated email accounts or websites where their data may not be stored in Australia. If this is of concern to you, please check your nominated delivery address.
Please be aware that when you access electronic communications from Australia, the data may be stored on an overseas server. Where your nominated electronic delivery address stores data overseas, Pasture.io expects that you will be aware of this and have knowingly consented to the communication being delivered overseas.
Consent and International Data Transfer
Where Pasture.io communicates personal information to our agents or our service providers through a server that is overseas, Pasture.io will only do so where we have your consent, where we are expressly allowed through other means or where we hold a reasonable belief that the recipient is subject to a law, binding scheme or contract which effectively upholds the principles for the fair handling of the information that are substantially similar to our obligations under the Australian Privacy Principles.
Section 10 - Terms of Service
Please view our Terms of Service
Your understanding of our Terms of Service is important to us. Use of Pasture.io services is also governed by our Terms of Service, which can be found at https://pasture.io/terms-of-service. We strongly encourage you to review our Terms of Service to understand how to comply with our website, applications, integrations, services, products, and anything else affiliated or delivered by Pasture.io.
Section 11 - Correction of Personal Information
Ensuring Data Accuracy
Pasture.io takes reasonable steps to ensure that all personal information it holds is accurate, complete and up to date.
Client's Responsibility to Update Data
Clients and other individuals should also promptly notify Pasture.io if any personal information that Pasture.io holds about them is incorrect or out of date.
We will take reasonable steps to ensure the personal information which we hold remains accurate and, if you advise us of a change of details, we will amend our records accordingly.
Section 12 - Access to Personal Information
Individuals may request access to the personal information that Pasture.io holds about them via an email to [email protected].
Response Time and Method
Pasture.io will respond to the request for access within a reasonable period after the request is made and give access to the information in the manner requested by the individual, if it is reasonable and practical to do so, or in a way that meets the needs of Pasture.io and the individual.
Fees and Charges
Pasture.io may charge its reasonable costs in responding to a request for access to personal information.
Refusal to Provide Access
If Pasture.io refuses to give access to any personal information Pasture.io will provide the individual with a written statement that sets out the reasons for the refusal and how the individual may complain about the refusal.
Access through Agents/Associates
Individual recipients seeking access to their personal information that Pasture.io has received from its agents/associates should contact the agents/associates directly. Pasture.io is happy to provide access to such personal information, to any interested recipient upon request, providing appropriate identification is made available and the agent/associates consents to the release of the information.
Section 13 - Opt-Out
Individuals seeking to remove themselves from future messages sent from Pasture.io, including any direct marketing, should follow the instructions found within the sent message.
Confirmation of Opt-Out
After the opt-out request is processed, a final message is sent to the recipient confirming the address removal.
Contact Information Requirement
Pasture.io requirements state that all client messages sent to recipients must contain contact information at the beginning or end of the message.
Section 14 - Online Links to Third Party and Co-Branded Sites
Business Partners and Links
Disclaimer on Third-Party Sites
Pasture.io is not responsible for the content or practices of websites operated by third parties that are associated with our site or whose links have been given on our site. These are meant for the user's convenience only and these links to third party sites do not constitute sponsorship, endorsement or approval by Pasture.io of the content, policies or practices of those third-party sites.
Section 15 - Third-Party Integrations and Data Usage
Third-Party Partnerships and Your Data
We collaborate with trusted third-party vendors and integrate various technologies to enhance the services we offer. These collaborations may involve sharing your personal and farm-specific data to deliver features like Pio, our AI Farm Consultant, as well as weather and spatial datasets. The data we share can include, but is not limited to, your name, farm asset locations, paddock boundaries, and detailed information about herd and other farm activities.
Due Diligence and Data Protection
We rigorously vet all third-party vendors to ensure they uphold privacy and data protection standards that align with our own. However, it's important to note that we cannot fully control how these third parties handle your information once it has been shared.
Your Acknowledgment and Discretion
By utilising our services, you acknowledge that Pasture.io is not responsible for the actions of these third-party vendors. While we aim to enhance your experience through these collaborations, you should exercise your own discretion when interacting with these features. Your use of our services indicates that you understand the shared information aims to improve the quality and scope of services provided to you.
Machine Learning and Data Security
In addition to enhancing features through third-party integrations, we also share some user data for the purpose of improving our machine learning algorithms. This allows us to provide you with more accurate and personalised recommendations. Any data shared for this purpose is securely transmitted and stored, and our third-party vendors are required to adhere to stringent data protection standards.
Types of Data Used in AI-Driven Services
We use various types of your data to improve our machine learning models that power services such as Pio, the AI Farm Consultant, Pio's advice with management suggestions, reminders, and helpful solutions, pasture models that include and not limited to pasture growth rates, pasture leaf emergence, pasture biomass and paddock covers, cloudy days model, and pasture metric forecasts and projections, grazing and other paddock event and activity recommendations. The data used for this purpose may include but is not limited to pasture measurements, grazing and planting records, and fertiliser and spraying applications. This enables us to provide you with more precise and tailored recommendations for managing your farm.
Section 16 - Ownership and Retention of Non-Personal Data
Continued Use of Non-Personal Data Upon Service Termination
Should you choose to discontinue using our services, Pasture.io retains the right to continue using your non-personal data for the purpose of improving our services and machine learning models. Non-personal data includes, but is not limited to, pasture measurements, grazing and planting records, and fertiliser and spraying applications. Any data that could be used to personally identify you, such as your name or age, will not be used in this manner.
Section 17 - Review of Compliance and Your Acceptance
Section 18 - Knowing Your Privacy Rights
Anonymity and Information Access
You may interact with us anonymously where this is often lawful and practicable.
You have the right to request access to the personal information you provide, and to correct or update your personal information. This right is subject to certain exceptions allowed by law.
Opting Out and Further Information
You may instruct us to remove any previous consent you provided to receive marketing communications from us as set out in section “Opt-out” above.
You can obtain further general information about your privacy rights and privacy law from the OAIC by:
- Calling their Privacy Hotline on 1300 363 992: or
- Visiting the official web site at www.privacy.gov.au
Section 19 - Contact Details
Reach Out to Us
- Mailing Address: 19 Parliament Street, Sandy Bay, Tasmania, Australia 7005
- Phone: +61 480 022 345
- Email: [email protected]
Formal Privacy Complaints
If you wish to make a formal privacy complaint, you should contact Pasture.io by emailing [email protected] and placing ‘PRIVACY COMPLAINT’ in the subject header. Pasture.io will deal with all complaints fairly and in confidence. After an initial complaint, if you are unsatisfied with our resolution you may escalate your complaint to the OAIC through means mentioned in the section “Knowing your privacy rights” after 30 days have passed from when you informed Pasture.io of your complaint.