Privacy Policy

Introduction

The Pasture.io Pty Ltd (“Pasture.io”) ABN 44 629 889 292 is bound by the Australian Privacy Principles as set out in the Privacy Act 1988 (“Cth”) (“Privacy Act”).

Pasture.io has adopted all principles set forth in the Australian Privacy Principles that govern the collection, use, disclosure, quality, security, access and correction of personal information. ‘Personal information’ means any information or an opinion about an identified individual or an individual who is reasonably identifiable, whether the information is true or not and whether the information or opinion is recorded in a material form or not.

This Privacy Policy applies to personal information and non-personal information that Pasture.io may collect, use and disclose, whether that information is manually or digitally processed.

Pasture.io is an Australian company that provides business-to-business farm management services to farmers, agricultural businesses, advisers, educators, and related organisations worldwide. We generally collect limited personal information connected with business relationships, account access, support, billing, sales, and service delivery.

Your Agreement

By using Pasture.io's services, you agree that we may collect, use, hold and disclose personal information and non-personal information as outlined in this Privacy Policy, our Terms of Service, and any other notice we provide when collecting information.

Data Usage and Third-Party Sharing

Your agreement includes our use of trusted service providers to operate, secure, support, analyse, market, and improve Pasture.io. It also includes our use of farm operational data, non-personal data, de-identified data, and aggregated data to improve Pasture.io services, proprietary pasture models, forecasts, and related farm decision-support tools.

Opt-Out

If you do not agree with this Policy, please do not use our services.

Types of Personal Information

Pasture.io collects personal information when we provide our services to you, your business, or your organisation. We usually collect limited business-contact and account information such as your name, email address, phone number, role, login and account activity, billing or payment contact details, support messages, farm name, farm address, country, time zone, and business or farm contact details. We may also collect other personal information that is reasonably necessary to provide, support, secure, bill, market, and improve our services.

Disclosure and Context

Generally, Pasture.io will tell you why we are collecting information, when we collect it and how we plan to use it or this will be obvious at the time of collection. Pasture.io collects information regarding our employees, our associates/agents and customers of our associates/agents, employees of our clients, business contacts and contractors.

Methods and Sources of Collection

Pasture.io usually collects personal information directly from you, your business, or your organisation. We may also collect information from authorised users on the same farm account, advisers, agents, service providers, public sources, referrals, events, integrations, and business databases where it is lawful and reasonable to do so.

Children and Minors

Except where an authorised organisation provides supervised access to Pasture.io Learning, our services are intended for people who are at least 18 years old or otherwise have the legal capacity to use them. We do not knowingly collect personal information from children or minors without appropriate authorisation from a parent, guardian, school, or other authorised organisation. If a parent or guardian believes a child or minor has provided personal information to Pasture.io without that authorisation, they can contact us by emailing [email protected]. We will take reasonable steps to review the request and delete that information unless we are required by law to keep it.

No Default Collection of Sensitive Data

We do not normally collect sensitive information about an individual, such as information about health, religion, ethnicity, colour, caste, creed, political opinions, or trade union membership.

Conditions for Collection of Sensitive Information

We will not collect sensitive information about an individual unless the individual consents to the collection of the information and the information is reasonably necessary for one or more of our functions or activities, or as permitted or required by law.

Use of Sensitive Information for Marketing

We will not use sensitive information collected from an individual for any direct marketing unless you have consented to the use or disclosure of the sensitive information for that purpose. We may use your personal information in genuine outreach to you for example, wishing you a happy birthday.

Methods of Providing Consent

Consent may be provided in writing, verbally, or may be implied through your conduct by interacting with our services.

Purpose of Collecting Personal Information

Pasture.io uses personal information collected from you to provide our services, manage user accounts, operate farm workspaces, provide support, fulfil administrative functions such as billing, enter and manage contracts, maintain security, communicate service notices, and conduct direct marketing and client relationship activities.

Analytics and Service Improvement

Pasture.io may also use personal information for analytics and to improve the quality of our services.

Cookies and Similar Technologies

We use cookies, pixels, scripts, local storage, log files, and similar technologies on our website and app. These technologies help us keep users signed in, remember preferences, protect against abuse, measure website and app performance, understand which pages and features are used, support chat and customer relationship management, send or measure email marketing, and measure advertising campaigns.

These tools may collect or infer information such as IP address, device and browser details, approximate location, pages viewed, links clicked, referring pages, session events, and interaction patterns. Some tools may include session replay and heatmap-style tools that help us understand how visitors use pages or where an interface is confusing. We use this information to operate, secure, support, market, and improve Pasture.io.

Limitations on Use or Disclosure

We will not use or disclose personal information for a purpose other than:

• As set out in this Privacy Policy.
• A purpose you would reasonably expect.
• A purpose required or permitted by the law; and/or
• A purpose for which we have otherwise sought your consent.

Online Data Collection and IP Address

When you are online and browsing our website, Pasture.io collects information regarding the pages you have visited and/or links you have clicked within our network. Pasture.io also collects information about your computer’s Internet Protocol (IP address) in order to learn about your operating system and browser.

General Principles of Disclosure

Pasture.io does not disclose personal information that it holds about clients or recipients to third parties without consent unless the disclosure is described in this Privacy Policy, reasonably expected in connection with our services, permitted under the Privacy Act 1988 (Cth), required by law, or otherwise authorised by you.

Disclosure to Service Providers and Overseas Recipients

Pasture.io may disclose limited personal information to local or overseas service providers and agents that help us provide hosting, storage, security, support, CRM, billing, payment processing, communications, email delivery, analytics, advertising measurement, satellite imagery, weather, spatial data, AI language services, legal, accounting, and professional services. Overseas Recipients are likely to be located in, or process information from, the United States, the United Kingdom, the European Union, Canada, New Zealand, Australia, India, Pakistan, South Africa, countries in Latin America, and other countries where our global service providers and their subprocessors operate.

Third-Party Protections

We take reasonable steps to work with service providers that protect information appropriately, including through confidentiality, data-processing, security, or other contractual safeguards where practical. We do not sell personal information as a standalone product.

Collection of Non-Personal Information

Pasture.io may collect certain non-personal information to optimise our services including our web pages for your computer (e.g. the identity of your internet browser, the type of operating system you use, your IP address and the domain name of your internet service provider).

Internal Use of Non-Personal Information

Pasture.io may use such non-personal information for internal purposes, including but not limited to improving the content of our sites.

Aggregated Information for Service Improvement and Sharing

Pasture.io may use personally identifiable information in aggregate form to improve our services including our web sites and make them more responsive to the needs of our customers. Pasture.io may also share aggregated, non-personally identifiable information for research or promotional purposes.

Selective Use of Personal Information

Pasture.io only uses personal information necessary to perform the services requested. Occasionally, clients provide more personal information than is necessary for that purpose (for example, providing us with a name, phone numbers, mobile numbers, street address and email address, when only the name and email address are necessary). In such cases, Pasture.io identifies and utilises the required data. The rest of the data remains secure and unused until it is destroyed or returned to the client, upon request.

Storage and Archiving of Personal Information

Pasture.io only stores personal information when specifically requested to do so by the client, or as part of a standard back-up/archiving process. All archived files are stored in a secure facility.

Protection Measures and Restricted Access

Pasture.io utilises reasonable and appropriate protections to ensure that personal information in its care is not misused, interfered with or lost or accessed or modified without proper authorisation. Access to personal information stored on Pasture.io servers is restricted to those employees or contractors who require such access to perform a legitimate business purpose relating to the Services, maintenance, internal security or other related issues. All Pasture.io employees and contractors, as a prerequisite for employment, are required to sign a strict and detailed confidentiality agreement in relation to the personal information that they will have access to.

Data Breach Procedures

In the event of an eligible data breach, Pasture.io will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) where required under the Notifiable Data Breaches scheme or other applicable law.

Data Destruction and De-identification

When your personal information is no longer needed, and Pasture.io is not required by or under any law or an order of a court or tribunal to retain the information, Pasture.io will take such steps that are reasonable in the circumstances to destroy or de-identify the information.

Account Closure and Deletion

You may request account closure or deletion of personal information by contacting [email protected]. We may need to verify the request and confirm whether you are acting for yourself, a business, a farm account, or an authorised organisation. Where lawful and practical, we will delete or de-identify personal contact details such as names, email addresses, phone numbers, and support contact records.

Farm operational records, such as paddock boundaries, pasture readings, grazing records, fertiliser records, spraying records, planting records, herd records, satellite-derived measurements, and related farm activity data, may be retained, soft-deleted, de-identified, or aggregated for service integrity, audit, legal, backup, security, product improvement, proprietary model improvement, and other purposes described in this Privacy Policy and our Terms of Service. Backups and logs may retain information for a limited period before they are overwritten or deleted through normal retention cycles.

Server Locations and Australian Privacy Principles

Pasture.io stores data securely on servers based in Australia and overseas. Where Pasture.io or Pasture.io's service providers store data on behalf of Pasture.io, Pasture.io will take reasonable steps to protect that information and to comply with the Australian Privacy Principles.

Electronic Communications and Overseas Data

During electronic communications, Pasture.io or our agents may electronically deliver information requested by you to nominated email accounts or websites where their data may not be stored in Australia. If this is of concern to you, please check your nominated delivery address.

Please be aware that when you access electronic communications from Australia, the data may be stored on an overseas server. Where your nominated electronic delivery address stores data overseas, Pasture.io expects that you will be aware of this and have knowingly consented to the communication being delivered overseas.

Consent and International Data Transfer

Where Pasture.io communicates personal information to our agents or service providers through a server that is overseas, Pasture.io will only do so where permitted by law, where you have consented, where the disclosure is reasonably necessary to provide or support our services, or where we hold a reasonable belief that the recipient is subject to a law, binding scheme, or contract that supports fair handling of the information.

Please view our Terms of Service

Your understanding of our Terms of Service is important to us. Use of Pasture.io services is also governed by our Terms of Service, which can be found at https://pasture.io/terms-of-service. We strongly encourage you to review our Terms of Service to understand how to comply with our website, applications, integrations, services, products, and anything else affiliated or delivered by Pasture.io.

Ensuring Data Accuracy

Pasture.io takes reasonable steps to ensure that all personal information it holds is accurate, complete and up to date.

Client's Responsibility to Update Data

Clients and other individuals should also promptly notify Pasture.io if any personal information that Pasture.io holds about them is incorrect or out of date.

Amending Records

We will take reasonable steps to ensure the personal information which we hold remains accurate and, if you advise us of a change of details, we will amend our records accordingly.

Requesting Access

Individuals may request access to the personal information that Pasture.io holds about them via an email to [email protected].

Response Time and Method

Pasture.io will respond to the request for access within a reasonable period after the request is made and give access to the information in the manner requested by the individual, if it is reasonable and practical to do so, or in a way that meets the needs of Pasture.io and the individual.

Fees and Charges

Pasture.io may charge its reasonable costs in responding to a request for access to personal information.

Refusal to Provide Access

If Pasture.io refuses to give access to any personal information Pasture.io will provide the individual with a written statement that sets out the reasons for the refusal and how the individual may complain about the refusal.

Access through Agents/Associates

Individual recipients seeking access to their personal information that Pasture.io has received from its agents/associates should contact the agents/associates directly. Pasture.io is happy to provide access to such personal information, to any interested recipient upon request, providing appropriate identification is made available and the agent/associates consents to the release of the information.

Opt-Out Procedure

Individuals seeking to remove themselves from future messages sent from Pasture.io, including any direct marketing, should follow the instructions found within the sent message.

Confirmation of Opt-Out

After the opt-out request is processed, a final message is sent to the recipient confirming the address removal.

Contact Information Requirement

Pasture.io requirements state that all client messages sent to recipients must contain contact information at the beginning or end of the message.

Business Partners and Links

Pasture.io may establish relationships with business partners that allow visitors to our internet sites to link directly to sites operated by these partners. However, these sites might not be operated or maintained by or on our behalf. These sites may collect personal information from you which will be shared with us. This Privacy Policy will apply to any personal information Pasture.io obtains in this manner.

Disclaimer on Third-Party Sites

Pasture.io is not responsible for the content or practices of websites operated by third parties that are associated with our site or whose links have been given on our site. These are meant for the user's convenience only and these links to third party sites do not constitute sponsorship, endorsement or approval by Pasture.io of the content, policies or practices of those third-party sites.

User Responsibility

Once you've left our site via such a link, you ought to check the applicable Privacy Policy of the third-party site.

Third-Party Partnerships and Your Data

We collaborate with trusted third-party vendors and integrate various technologies to operate and enhance the services we offer. These collaborations may involve sharing limited personal information, farm-specific data, or non-personal data to deliver features such as Pio, weather, satellite imagery, spatial datasets, payment processing, customer support, and business communications. The data we share can include, where relevant, your name, account contact details, farm asset locations, paddock boundaries, and information about herd and other farm activities.

Due Diligence and Data Protection

We rigorously vet all third-party vendors to ensure they uphold privacy and data protection standards that align with our own. However, it's important to note that we cannot fully control how these third parties handle your information once it has been shared.

Your Acknowledgment and Discretion

By utilising our services, you acknowledge that Pasture.io is not responsible for the actions of these third-party vendors. While we aim to enhance your experience through these collaborations, you should exercise your own discretion when interacting with these features. Your use of our services indicates that you understand the shared information aims to improve the quality and scope of services provided to you.

Machine Learning and Data Security

Pasture.io builds and improves proprietary pasture, remote-sensing, forecasting, and farm models. These models may use farm operational records, satellite-derived measurements, weather data, spatial data, pasture measurements, grazing and planting records, fertiliser and spraying applications, and related non-personal, de-identified, or aggregated data. Personal contact details such as names, email addresses, and phone numbers are not the target of proprietary pasture model training.

Pio Language-Model Features

Pio language-model features use large language model providers, including OpenAI, to generate responses. When you use Pio chat or related language-model features, we may send your prompt, recent chat history, user name, and relevant farm context to the language-model provider so the feature can answer in context. Relevant farm context may include farm identity, country, settings, filtered paddock or feed-wedge summaries, livestock summaries, irrigation summaries, usage summaries, monthly targets, and other context available to the feature.

Pio responses are generated to assist with farm decision support and should be checked by the user before being relied on for operational, financial, animal health, agronomic, legal, or compliance decisions.

Continued Use of Non-Personal Data Upon Service Termination

Should you choose to discontinue using our services, Pasture.io may continue using non-personal, de-identified, aggregated, or farm operational data for the purpose of improving our services, proprietary models, forecasts, analytics, and farm decision-support tools. This may include pasture measurements, paddock boundaries, grazing and planting records, fertiliser and spraying applications, and similar farm activity records. Personal contact details that identify you as an individual will not be used as the target of this model-improvement activity.

Policy Updates

Pasture.io will review this Privacy Policy at least annually and when our data practices materially change. We may amend this Privacy Policy from time to time to reflect changes to our services, technology, laws, or business operations. The current version will be available on our website and will show the "Last updated" date.

Your Acceptance

By using Pasture.io's services, you acknowledge this Privacy Policy. Your use of our services after any amendments or updates to this Privacy Policy will be considered acknowledgment of those changes. If you do not agree to this Policy, please do not use our services.

Our Code of Conduct sets the standard for ethical behaviour and sustainable practices at Pasture.io. It provides guidelines for all stakeholders to follow in fostering a positive and responsible business environment. Review our Code of Conduct at https://pasture.io/code-of-conduct to understand our principles and how they guide our services, collaborations, and decision-making.

Your understanding of our Anti-Corruption Policy is crucial. We maintain a zero-tolerance approach to corruption and bribery to ensure ethical conduct throughout Pasture.io. The policy applies to all stakeholders and aligns with our commitment to transparency and integrity in business practices. Learn more by reviewing our Anti-Corruption Policy at https://pasture.io/anti-corruption-policy.

Anonymity and Information Access

You may interact with us anonymously where this is often lawful and practicable.

You have the right to request access to the personal information you provide, and to correct or update your personal information. Depending on where you are located and which law applies, you may also have rights to request deletion, de-identification, restriction of processing, objection to processing, data portability, or information about how we use and disclose personal information. These rights are subject to verification, technical limits, our Terms of Service, legal retention requirements, and other exceptions allowed by law.

Opting Out and Further Information

You may instruct us to remove any previous consent you provided to receive marketing communications from us as set out in section “Opt-out” above.

You can obtain further general information about your privacy rights and privacy law from the OAIC by:

• Calling their Privacy Hotline on 1300 363 992: or
• Visiting the official web site at www.privacy.gov.au

Reach Out to Us

If you have any enquiries, concerns or complaints relating to this Privacy Policy or practices, or you wish to request access to and correct any of the personal information Pasture.io holds about you, please contact Pasture.io's officer as follows:

• Mailing Address: 42 Sandy Bay Road, Battery Point Tasmania 7004, Australia
• Phone: +61 480 022 345
• Email: [email protected]

Formal Privacy Complaints

If you wish to make a formal privacy complaint, you should contact Pasture.io by emailing [email protected] and placing ‘PRIVACY COMPLAINT’ in the subject header. Pasture.io will deal with all complaints fairly and in confidence. After an initial complaint, if you are unsatisfied with our resolution you may escalate your complaint to the OAIC through means mentioned in the section “Knowing your privacy rights” after 30 days have passed from when you informed Pasture.io of your complaint.