Article Summary: The Roy Morgan Farmer AgTech Survey 2024 reveals insights into the current state of farmer business confidence in Australia. With economic conditions being a significant challenge, including inflation and prices, farmers are increasingly looking towards agtech innovations to boost their confidence and overcome these hurdles. This blog explains the key findings of the survey, highlighting the impact of economic pressures on farmers and exploring how agtech can provide solutions to improve farm management and business outlook.


Farming in Australia has always been a tough job, but recent economic conditions have made it even more challenging. According to Roy Morgan's Farmer AgTech Survey 2024, the biggest hurdles farmers face today are inflation and rising prices. 

In this blog, we will discuss two key points from the survey: farmer business confidence and the biggest challenges. We'll also look at how agtech can help farmers feel more confident about the future and manage their farms better.

Farmer business confidence

The Roy Morgan Farmer AgTech Survey 2024 shows that many of you are worried about your businesses. Economic problems, like inflation and high costs, are making it hard for you to stay confident. When prices for seeds, fertilisers, and other supplies go up, you have to spend more money. This leaves you with less profit and more stress.

But there is hope. AgTech, which means agricultural technology, can help you manage your farms better. For example, using drones to check crops or apps to track weather can save time and money. These technologies can help you make better decisions and feel more in control of their business.

How agtech boosts confidence

Agtech can improve confidence by offering tools that make farming easier and more efficient. Here are a few ways agtech can help you:

  • Precision farming: Tools like GPS-guided tractors ensure seeds are planted in the right place, reducing waste and increasing yields.

  • Drones: These can survey large fields quickly, helping to spot problems early before they become bigger issues.

  • Mobile apps: There are many apps that provide up-to-date weather forecasts, market prices, and tips for best farming practices.

Using these tools, you can work smarter, not harder, which boosts confidence and reduces stress.

Biggest challenges facing farmers

The survey highlights that economic conditions are the biggest challenge for farmers. Inflation and rising prices make it difficult to manage costs and stay profitable. Let's look closer at these challenges:

  • Inflation and rising prices

Inflation means that the cost of things goes up over time. For farmers, this means that everything they need to run their farm gets more expensive. Seeds, fertilisers, machinery, and even labour costs more than it did before. When prices go up but the money they get for their products doesn't increase as much, it squeezes their profits.

  • Climate change

Another major challenge is climate change. Unpredictable weather patterns, such as droughts or floods, can ruin crops and make farming more difficult. You need to adapt to these changes, which can be costly and require new techniques or equipment.

How can agtech help overcome challenges?

Agtech offers solutions to some of these big challenges. Here’s how:

  • Reducing costs

Technologies like automated machinery and precision farming tools can help reduce costs. Automated machinery can work longer hours without needing breaks, and precision tools ensure that resources like water and fertiliser are used efficiently. This means you can get the most out of your inputs and reduce waste.

  • Improving crop yields

With tools like sensors and drones, you can monitor your crops more closely. You can detect problems early, such as pests or diseases, and take action before these issues become severe. This helps to ensure better crop yields and more consistent production.

  • Adapting to climate change

Agtech can also help farmers adapt to changing weather patterns. For instance, advanced irrigation systems can ensure that crops get the right amount of water even during dry spells. Weather forecasting apps can help you plan your activities around expected weather conditions, reducing the risk of crop damage.

The future of farming with agtech

The future of farming in Australia looks promising with the adoption of agtech. As you continue to embrace these technologies, you can expect to see improvements in efficiency, productivity, and profitability. While economic challenges like inflation and rising costs remain, agtech provides tools that can help you manage these issues better.

Empowering Farmers Through Innovation

The Roy Morgan Farmer AgTech Survey 2024 underscores the critical role of agtech in navigating the economic challenges facing Australian farmers. By leveraging advanced technologies like drones, mobile apps, and automated systems, farmers can reduce costs, enhance yields, and better prepare for climate variability

While the future remains uncertain, these innovations offer a pathway to resilience and sustainability. As we move forward, embracing agtech isn't just a choice—it's a necessity for thriving in an evolving agricultural landscape. Consider how these tools can revolutionise your farming practices and secure a prosperous future.

Until we meet again, Happy Farming!

- The Dedicated Team of Pasture.io, 2024-07-16